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Doing Exhibits The Right Way

Open Exhibition Stand Designs and Their Benefits Companies who are participating in a trade show or exhibiting at another location have a number of crucial decisions when it comes to the design of their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth. Given that, one interesting trend that has cropped up in recent times is the use of open exhibition stand designs, especially by businesses that want to make a considerable impact. Years ago, open designs have often been criticized for being tough to manage and for its inadequate wall space, so why have they become highly popular today? Quick Access
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Perhaps the most understandable reason businesses prefer open exhibition stand designs is the ease of access it provides, making them more striking for attendees. A stand that is only open on a single side tend s to cause a queue to form, or have a certain part of the display blocked from view, but open designs are accessible from every side.
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That means visitors can walk through the display and check out the products or displays anytime. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors. Standing Out in the Crowd Another perfect reason open exhibition stand designs are more popular today is that they allow exhibitors to be noticeable in the crowd. Instead of having a stand up against a wall, open exhibitions are placed somewhere at the center of the trade show floor, naturally sparking the curiosity of visitors. Indeed, open stand designs are advised for high profile companies, or businesses that would like to make a really big impact at a particular show, specifically because they come with a level of prestige. Customized Designs With open exhibitions, companies are able to unlock a wide array of possibilities as far as the stand’s design is concerned. Hence, they are a great option for businesses that are willing and able to spend a little more on making a stunning custom-built display. Branding Finally, when they stand out in a crowd through their key open exhibition stand design, companies are able to underscore certain brand values, which they may not be able to do with more conventional designs. An open design delivers the unmistakable message that a company wants to be different. It also reaffirms the brand as being open to all. It indicates a willingness to give more than what is expected and to breaking down barriers. These things can be reinforced by using graphics and brand messages wisely, ensuring that the layout and branding support each other to make the biggest impact.